Methodologies and Services | Typical
Assignments | Why Wheaton Group?
| Principals | Endorsements
| Chicago Office

Cynthia Wheaton
Summary of Experience || Published
Articles || Speech Titles
Published Articles
“Three Big Mistakes Direct
Marketers Make When Reading Test Results,” Target Marketing,
May 2003
“Measuring Your Business:
Nine Questions You Must Ask - and Answer - To Succeed” Catalog
Age, July 1999
“Managing the Marketing –
Analytical Partnership,” Catalog Age, April 1999
“Strategic Planning:
What's In It for Direct Marketers?” Advertising & Marketing
Review, December 1993
A Marketing Manager's Primer -—
“How to Create a Customer Database;" Direct Marketing
Magazine, February 1990
“What to Look For When Evaluating Merge/Purge Systems,"
Direct Marketing Magazine, a six-part series, July through December
1987, co-author:
Top >>
|