Methodologies and Services | Typical
Assignments | Why Wheaton Group?
| Principals | Endorsements
| Chicago Office

Every company claims to be the best. However, Wheaton Group has
the written endorsements to back it up. The following are representative
excerpts:
Jonathan N. Deaner
Senior CRM Marketing Manager, Godiva Chocolatier
“Wheaton Group acts as an extension of Godiva. They are dedicated
to our success and treat it as their own business. Because of them,
Godiva has been able to get to the next level. Specifically:
“Wheaton Group built and maintains our marketing database
of B-to-C and B-to-B customers and inquirers across our retail,
catalog and e-commerce channels. It provides a full array of direct
and database marketing solutions to leverage the database. And,
Wheaton Group is in charge of project management across all of our
company’s CRM initiatives, including the supervision of third-party
vendors such as service bureaus and data entry firms.”
(Name of Contact and Client Company Available Upon Request)
"We hired Wheaton Group to build a B-to-B marketing database,
and then help us utilize the database with statistical analysis,
reporting, queries, models and consulting. We have found that,
analytically and interpersonally, Wheaton Group truly stands out.
There is no other database services company that can provide the
width and reach of experience that Wheaton does. They are quality,
knowledgeable, hard working people with integrity.”
Tim Blair
Chief Operating Officer, The Parable Group
“Before we started working with Wheaton Group, we thought
that our data was in much better shape than it was… Once we
started digging into our data, we realized just how wrong we had
been. We were overwhelmed at its poor condition... We realized that
we could not fix the problems on our own, so we began relying more
and more on Wheaton Group... Without Wheaton Group, I realize now
that we would never have gotten there.”
John Craig
Vice President of Marketing, Kaplan Early Learning Company
“Wheaton Group built a data warehouse for Kaplan that combines
customer, inquiry and prospect information. Ongoing, Wheaton maintains
the warehouse for us, performs the processing for our direct mailings,
and produces matchback reports for tracking campaign performance.
The data warehouse was a very challenging project… Wheaton
Group was knowledgeable and professional throughout.”
“As for mail processing, with Wheaton Group working with
our people, we are now more sophisticated than we were with our
former service bureau… Wheaton Group has executed all of the
processing jobs without error.”
Ron Funderburk
Manager, Applied Management Sciences, Sara Lee Direct
“Wheaton Group are not only great practitioners, they are
visionary – full of creative ideas, yet flexible in their
thinking. They excel at taking traditional approaches to tools,
techniques and data sources, and combining them in clever ways to
come up with new ways of attacking both old and new problems.”
(Name of Contact and Client Company Available Upon Request)
“Wheaton Group has a rare mix of technical competence and
industry expertise. There are a number of firms with substantial
technical skills, and many with direct marketing experience. Few,
however, offer both. This is one of the reasons that we have expanded
our relationship with them beyond consulting to include data processing
and analytics.”
Paul Michelle
Vice President, Advertising, Belk Stores Services, Inc.
“I have worked with Jim Wheaton for over 10 years, which
spans my employment with three different national retail companies…
Jim has always been a partner rather than just a paid vendor…
These initiatives, many of which I am implementing at my current
employer, have all generated impressive returns on investment…
I, and the companies I have worked for, have benefited mightily
through our partnership with Jim.”
“I hired Cynthia Wheaton several years ago to develop a plan
for a loyalty program. Cynthia’s work was complete, detailed,
and within a framework that showed creative and strategically oriented
thinking.”
Bill Singleton
former Director of Statistical Analysis, J. Crew
“Boris and I worked extensively together for several months
on migrating our customer database...We were very happy with the
results.”
“I was impressed from the first with Boris's interest in
answering the questions I needed to answer, rather than those I
stated. In a 15-minute conversation, he would typically work through
several intermediate versions of my first question to arrive at
a workable hypothesis that could be tested on the data before we
agreed on a final work request. Generally, the final question would
result in a very different query than I first had in mind, and one
that would answer my actual need.”
For the complete text of these endorsements as well as
others on file, please contact us at 919-969-8859 or
info@wheatongroup.com.
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